Armando Goyena was born Jose Goyena Revilla, Jr., in Manila. His parents, Jose Revilla, Sr. and Florentina Goyena, were from high society. Goyena married model and socialite Paquita Roces in 1951, and they sired 8 children, three of whom entered show business after their father (Maritess Revilla, Tina Revilla, and Johnny Revilla).