Today there seems to be a new Social Celebrity every time we go online. They have over 10,000 followers on Twitter and when they post a carefully posed shirtless shot on Instagram they have an army of followers giving it an enthusiastic thumbs-up. His handsome face and sculpted physique have helped pave the way to a charmed life - or at least that`s the only part he`ll ever reveal on his social network. But is this apparent need for constant online validation healthy or harmful? When we examine those we choose to `follow` online, what does it reveal about us? Using a combination of archival video and photos from our studs in conjunction with new original interview and photo-shoot style footage we`ve created a layered look at this unique male mayhem.