Serve the City is a non scripted show about an international grassroots movement with a focus on social justice. The show's cast is made up of young people from all walks of life: students, European politicians, business leaders and other young professionals. The show starts in the birthplace of the movement - Brussels, Belgium - the capital of Europe. Cast from around the world embark on a radical emotional journey of serving the world's poorest and neediest people. They see what no other tourists see - the real life problems of the world's largest cities.