What Shall I Name This Love? is an Indian soap opera currently aired on channel STAR Plus. The show is a star-crossed love story presenting an interesting contrast of personalities entwined in a relationship swinging between love & hate. Khushi and Arnav have diametrically opposite ideologies. If Khushi believes in means, Arnav believes only in ends. Khushi`s relationships are the most important to her, whereas Arnav believes all people come with a price and can be manipulated for one`s benefit. As the story progresses, their love-hate relationship witnesses a series of dramatic conflicts. Arnav constantly tries to break Khushi`s steadfast morals just in order to prove to himself that he can control everyone; Khushi on the other hand, always tries to follow her values & morals.