Alex Kane, a rising publicist at Plush PR, recently won a new account that is on the verge of launching a revolutionary product. This product will change the terrain of technology as we know it. Emily Stevens, Alex's new assistant, is completely clueless and finds herself out of place in the chaotic publicity industry. Alex finds herself in a constant bind as she juggles her time consuming career with her neglected fiancé. Will she be able to pull off a successful launch as she is pulled in different directions by her career, personal life and naive assistant?