The show is a mix of a beauty contest and a reality-TV, where 12 girls are selected among thousands after castings in six mayor U.S. cities and Puerto Rico to become "Nuestra Belleza Latina" (Our Latin Beauty) for a year. Besides being pretty, the girls have to have some of the characteristics that define the Latin woman (will, intelligence, personality, style, charisma, tenacity, talent, originality and elegance). The 12 finalists fly to Miami and live together at "The Beauty Mansion" where they receive different classes (dancing, runway, diction, teleprompter) and physical training. Each week, apart of having to deal with the coexistence, they compete against each other in different challenges,perform dancing numbers and walk the runway in front of a live audience. After the show, the people get to vote for their favorite contestant by phone or text message.