Set in Los Angeles, the series chronicles the love life of Savannah Banks an editor for a bridal magazine, who enters her 30's and finds herself tied up into her career and single. Having spent most of her adult life focused on success and missing out on love, Savannah is reluctantly convinced by her assistant and friend Valerie to take a swim in the online dating pool. As she juggles her career and dating life Savannah ultimately hopes to find her soul mate somewhere along the way.