Meet Jonah White, novelty king and owner of Billy Bob World in Hardin, Illinois - a place where redneck inventors can pitch their best ideas in hopes of striking it rich. After building an empire on his own invention - fake hillbilly buck teeth - Jonah has accomplished the America dream, creating a booming business with over 300-products sold throughout the world. Now, redneck inventors from all over are coming to Billy Bob World to pitch Jonah their own outrageous ideas for a piece of the pie.