Crecer Jugando (Growing and Playing) promotes a new culture in the relationship between parents and children. Through interviews with scientists and doctors, the program shares specialized information in psychology, pedagogy, pediatrics and nutrition. Providing hands-on tools to improve education, professionals exchange their ideas on basic areas as language, senses, body, and mind. The program is divided into four sections where Dominika Paleta hosts news and reportage covering topics with selected guests. This Televisa initiative shows a distinctive profile in the context of commercial television in Latin America.