-Félix and Jean-François secretly cherish the same dream: to become millionaires. They give up their career in television and embark on a booming field: sociofinancing. Full time. Their goal? To propose a new concept every week that goes off the beaten track. A team of documentary filmmakers follows their progress as they come up with ideas for new products and services, test their feasibility, and then create a video to sociofinance them.