Clickbait is the online sensation with a message. Meet Emily Grace, the young girl swept up into a new-media storm after her terrible music video goes viral. Before she knows it, Emily is a internet star - but not necessarily for the right reasons. Emily's 15 minutes of fame aren't spent alone. Each episode takes the perspective of another character who's impacted Emily's rise and fall career. Take a terrifying glimpse into the extremity of the internet and the effects of online fame and cyber bullying on the increasingly younger YouTube generation.