Filipinos are the second largest Asian demographic in the United States numbering approximately 2.4M. The Pusong Pinoy Sa America program is for those wanting to come to the US, for those who are in the US wanting to hear stories of those coming to the US and for those who wants to get more information about varying immigrant issues affecting their lives as immigrants in the US. Success stories of immigrants shall inspire the immigrants to strive harder to attain their goals and that featured successful immigrants eventually shall act as role models for the young Filipino viewers. This TV material features a local immigration lawyer and a Filipino civic multi-awarded community leader, Lourdes Santos Tancinco ("Atty Lou") who is able to bring effective messages across to the viewers in the Filipino language.