WHAM! BAM! ISLAM! tells the story of Naif Al-Mutawa and his venture to create the first team of superheroes from the Muslim world called THE 99. Following the tumultuous journey of THE 99 from concept to reality, from acclaim to censure by Islam's cultural gatekeepers, from the edge of bankruptcy to plans for theme parks and an animation series, Al-Mutawa dodges cultural minefields and tries to tackle the harsh realities of the global marketplace while doggedly pursuing his vision to bring new heroes to Muslim children while re-introducing Islam to the West.