Avery Ardente and Jules Veritas are not your average puck bunnies. The only female reporters at ESPN's Off the Ice column and die-hard NY Rangers fans, when these beauties get in the game it's more like Liz Lemon and Carrie Bradshaw 2.0, skating along the blue line to make the iron sing. Created by Sam Reetz and Juliet Picard and produced by Millennial Ethics Productions, Don't Schmuck It Up turns the tables on women in hockey and the classic romantic comedy by redefining what it means to be a millennial career woman in NYC, seeing things differently with its sports journalism and ice hockey lens. With dry wit and humor, the show checks other female-driven web series by defying stereotypes in everyday situations.