The film is about the 24-year-old Kristoffer (Nicolai Cleve Broch), who lives in Tøyen in Oslo with his friends Geir (Aksel Hennie) and Stig Inge (Anders Baasmo Christiansen). Geir likes to live dangerously, while Stig Inge is a more cautious and uncertain type. Kristoffer and Geir work as billboard hangers, and in his spare time Kristoffer makes a video diary with Geir and Stig Inge, containing stunts of a Jackass-nature. When Kristoffer's girlfriend, Elisabeth, leaves him, his life seems to fall to pieces. Then his videos are featured on Norway's most popular talk show, "God morgen Norge" on TV 2, and Kristoffer becomes famous