The film shows men and women models at work on TV commercials, fashion shows, print advertising, posing for magazine covers and ads for a variety of products: designer's collections, fur coats, sports clothes and automobiles. The models are seen at work with photographers whose techniques illustrate different styles of fashion and product photography. Also, the business aspect of running an agency is shown: interviewing prospective models, career counseling, arranging portfolios, talking with clients and planning trips. The film presents a view of the intersections of fashion, business, advertising, photography, television and fantasy.