The film sees Dutch artist Renzo Martens travel through the Congo armed with a camera and an enormous neon sign that reads, in English, ‘Enjoy Poverty (please)’, which he erects at various intervals amid desperately poor Congolese villagers. There’s something incredibly uncomfortable about watching someone with his own agenda filming the tragedy of poverty stricken Africa. He befriends the villagers and interviews them about the difficulty of their situation, their malnourished children and the fact that they barely make enough to get by. They put their trust in him, but his own agenda (to put up his signs in their villages) is entirely foreign to them. Even as he explains to them that their situation is unlikely to change, the bewilderment on their faces is clear. He’s here, what can they do? To the audience it verges on a kind of exploitation. Until you realize what’s really going on.