Sigur Rós 给了许多电影工作者相同的经费预算，请他们把听到每首新歌，第一个脑海里浮现的画面给拍摄出来。这个实验计划的点子，是要影片工作者能够抛开席格若斯的认同，让他们能够呈现最有创意的一面，这项计划的影片制作人有 Ramin Bahrani、Alma Har'el、Joh n Cameron Mitchell 以及 Ryan McGinley。席格若斯不想要事先在专辑出来之前先有任何的预先立场，也不想告诉听众如何去感受和从这张专辑获得到什么，当然团员没有人会知道导演将会拍出些什么影片给他们。 导演简介： writer/director ramin bahrani’s films have premiered and screened at such festivals as venice, cannes, sundance, berlin and toronto. he has won numerous awards such as the fipresci prize for best film (man push cart, london; goodbye solo, venice), the "someone to watch" independent spirit award (chop shop), and was the recipient of a guggenheim fellowship. he collaborated with werner herzog on his short film plastic bag and recently directed a music video for sigur rós. in 2010 legendary american film critic roger ebert proclaimed bahrani as “the director of the decade.” his new film at any price with dennis quaid and zac efron will be released in 2012..