Sigur Rós 给了许多电影工作者相同的经费预算，请他们把听到每首新歌，第一个脑海里浮现的画面给拍摄出来。这个实验计划的点子，是要影片工作者能够抛开席格若斯的认同，让他们能够呈现最有创意的一面，这项计划的影片制作人有 Ramin Bahrani、Alma Har'el、John Cameron Mitchell 以及 Ryan McGinley。席格若斯不想要事先在专辑出来之前先有任何的预先立场，也不想告诉听众如何去感受和从这张专辑获得到什么，当然团员没有人会知道导演将会拍出些什么影片给他们。 inga birgisdóttir（Jonsi的一个妹妹）为Sigur Rós 2012年新专《Valtari》曲目《ekki múkk 》所拍摄的MV，inga birgisdóttir正是Sigur Rós 专辑《Von》封面的婴儿。 导演评论：for a little while now i have been experimenting with doing videos that are more like moving images or paintings. they have no beginning, middle or end so the video doesn´t expect anything from you. you don´t have to watch it all, you can glance at it or watch for an hour, it´s just your experience. i have also been doing music videos which are almost the total opposite. they have to be fast, lot of things happening in a short period of time otherwise you just turn it off. i was curious to try to combine the two.