Meet the webcam boys: the men who put their bodies online for money. Despite it being rarely seen, the world of male sex workers may be on a bigger scale than many would imagine. A recent study showed that five percent of male students had worked in some capacity in the sex industry, compared to less than 3.5 percent of women. This post-watershed programme explores this little-understood part of the sex industry, explores what drives these men to go online and uncovers the impact of what they do. These men are from a wide range of different backgrounds, from a heterosexual man with a family to a single homosexual man who believes ‘camming’ saved him from a dark future, after he became involved in drugs and chemsex. They all have their own reasons for getting involved: for some it is a short-term way to make extra money to pay the bills, some see webcams as a means to longer-term work opportunities with good profits, whilst for others it is simply a world to explore their sexuality and flaunt their body. Has the internet made male objectification an online reality? The programme follows a number of men, and the people around them, to find out more about what motivates them to get in front of the webcam; what it actually involves and how it impacts on those involved.