Joe Zee - Creative Director for Elle - is always one step ahead of the trends. Now, Joe is using his style smarts and eye for detail to guide struggling fashion designers back on the road to success. With insider savvy, a positive spirit, and a double dose of tough love, Joe inspires these listless labels to rekindle their creative fire and stay true to who they are. This just may be their last chance to transform cutting room concepts into rack ready fashions.