Set in Prince Edward Island at the turn of the century, "Emily of New Moon" follows Emily Starr, an imaginative young girl who aspires to be a famous writer. When her beloved father dies, her happy life is turned upside down. Her deceased mother's relatives draw lots to determine who would have the burden of taking Emily into their home. It is decided that Emily would live at New Moon with rigid Aunt Elizabeth, timid Aunt Laura and odd Cousin Jimmy. Helped by her overactive imagination and some new friends, Emily slowly adjusts to life at her new home.