In Mexico, Pepe is the good-natured ranch foreman of Sr. Rodriguez. Pepe's pride and joy is Don Juan, a magnificent white stud stallion that he raised from a colt for Sr. Rodriguez and that he refers to as his "son". As Sr. Rodriguez has decided to sell Don Juan at auction, Pepe enacts a plan to dissuade any interested buyers so that he can buy Don Juan himself. The plan doesn't work, as Don Juan is sold to washed-up Hollywood movie director Ted Holt - his current Hollywood status due to alcohol over-consumption - who wants to use Don Juan for his comeback project to be shot in Mexico with an all-Mexican cast except for an American female lead. Pepe decides to head to Hollywood and earn lots of money so that he can buy Pepe and bring him back to Mexico.