Greg the Bunny is one of the 3.2 million fabricated Americans ("puppets") living in the United States. Wanting a job that doesn't involve working only on Easter, he convinces his roommate Jimmy Bender to find him a job on the kid's show "Sweetknuckle Junction", which his father Gil directs. While Greg thinks he's going in for a backstage office job, he inadvertently bluffs his way into becoming a cast member.