During a high society party, Dr. Alexis Collender offers to hypnotize the host's butler and demonstrate his power of control using a loaded pistol. After the terrified butler refuses to go through with the experiment, Alice Trask, Collender's new nurse, tells her fiance, Dr. Norman Ware, that she has fallen in love with the charismatic Collender. Convinced that Alice has been transfixed by Collender, a heartbroken Norman arranges for her to start another job but is unable to convince her to leave the hypnotist. At the same time, nurse Mary Williams, Alice's embittered predecessor, confides in Norman that Collender, who successfully cures drug addicts and alcoholics, had seduced and deserted her. Before Norman acts on Mary's confession, Collender cures Larry Chapman, a reporter, of severe hiccups and becomes the beneficiary of his public relations expertise. Larry, using a series of publicity gimmicks, makes Collender an overnight celebrity and increases his business tenfold.