Yo Soy Bea is a Spanish series loosely based on the original Colombian telenovela Yo Soy Betty La Fea. In the Spanish version, the lead actress, Bea (short for Beatriz) is shy, homely, but very intelligent and sweet. Despite her homely and mousy looks, because of her brilliant resume, she is given a job as the secretary of the Director General of Bulevar 21, a trendy fashion magazine. She inevitably falls in love with her boss, Alvaro Aguilar, a very attractive, wealthy young man with two major flaws. His suave and charismatic personality and dashing good looks makes him irresistible to most women, and he will not hesitate to seduce them, in spite of having an official girlfriend, Cayetana, who is also the contents director at the magazine. Alvaro is also a compulsive liar, a mechanism he uses to escape from the numerous awkward situations he puts himself in. Alvaro's chief rival is Cayetana's brother, Diego.