An urban tale of aspiring Hip Hop artists trying to make in the industry. Rodney, who rap moniker is 24/7, is probably the most talented new rapper on the scene. His main squeeze Song tries to warn him of the lies and deceit awaiting him once he finds a bit of success. In the meantime, Rodey gets caught up between to rival record labels that are both headed by mobsters. Coming face to face with the biggest decision of his life, Rodney now must risk it all to make to the big time.