Augustus Victor is a young and successful satellite dish salesman who is only 3 sales away from his company's most coveted sales award. On the day he expects to close a deal that will secure him a comfortable future, he meets a mysterious woman named Lucy on the beach. Despite being polar opposites, Gus immediately falls in love with the elusive woman. Lucy vanishes unexpectedly and leaves behind a cryptic note forcing Gus to abandon his structured life and logical thinking to go and find her. He learns that she is a radical nature-loving performance artist whose performance pieces of aesthetic terrorism espouse environmentalism. The police are pursuing Lucy for her subversive activities, and by association, Gus as well. As Gus becomes increasingly involved in the pursuit, his perception of the world shifts. He moves away from his artificial and materialistic lifestyle, away from routine and rigid social codes into the spontaneity of nature and toward his object of affection.