Alice Kendall is the darling of her social set, the sons and daughters of millionaires, although Alice`s mother has impoverished herself to provide Alice with the luxuries she expects as her right. Mom blows what`s left of her fortune to provide the best trousseau that money can buy when Alice marries Fred Garlan, and then wishes Fred lots of luck. Now, Alice is trying to coax Fred into buying her a new sable coat---all of her friends are sporting them---while Fred is busily trying to borrow enough money to keep his business afloat. This marriage business certainly isn`t working out like living-with-Mom, and Alice just doesn`t know how she can be seen if she isn`t wearing a new sable coat. But, help is lurking just around the corner in the form of a sleaze-ball named Morrell. He`s a stock-broker and he is a bachelor and he enjoys the benefits of married life by making available sable coats to little brides who are in dire need of one and whose husbands can`t meet their needs.