Ed Fratus is a traveling salesman specializing in novelty items sold in bars and saloons. He's also a mean and arrogant type who isn't all that well-liked by almost everyone he comes across. Driving along a narrow road, Fratus refuses to let a pick-up truck pass him. Little does he know that local farmer Sam Pine is trying desperately to get his severely injured son to a hospital. When the boy dies, Sam and his two surviving sons devise a plan to ensure Fratus understands there is a cost to be paid for his arrogance and selfishness.