Arthur "Big Guy" Carlson tries to run a failing Cincinnati radio station owned by his "tough as nails" mother. His own incompetence is overshadowed by the strange employees that work at the station. From wild Disc Jockeys: Dr. Johnny Fever and Venus Flytrap to the geeky news director, Les Nessman and obnoxious advertising sales manager, Herb Tarlek. With the help of saner employees such as Bailey Quarters; the rather shy journalism major; Jennifer Marlowe, the beautiful receptionist who is the very opposite of a stereotypical "Dumb Blonde" and Andy Travis; the studly program director, Carlson tries gimmick after crazy gimmick to bring money into the station and make it a success.