In a future society based on pleasure without moral worries, love is prohibited but casual sex, now called 'engaging', is strongly encouraged. Everyone is kept happy with a legal drug, soma. People are hatched and cloned on conveyor belts to meet the requirements of five different social classes, from ruling Alphas to robot-like Epsilons. Bernard Marx is a different Alpha male with an inclination to thinking. He and a girl called Lenina Disney go visit a reservation of 'savages' where they meet a handsome young man John and bring him back to 'civilization'. John turns out to be the son of the director of the cloning authority, which causes a scandal and makes John a celebrity freak. John falls in love with Lenina but his desire is ruined by his antiquated sexual morale derived from reading Shakespeare. John hates the over-social but anti-emotional civilization, asks to be sent to live in isolation, and gets a job as a lighthouse guard.