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Equation of Change

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2010-09-30美国上映 / 90分钟
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简介

A documentary which looks at how business innovation can enable employees and customers to make positive social change. Set in London and Kenya the documentary first gives a short overview of the worlds social condition with respects to poverty inequality and related challenges. It then looks at this against the back drop of international commercial business, and how businesses thinking outside the box can mobilize customers and employees to do social good while still maintaining profits. Combining research and footage obtained from the World Bank with business reports from leading business media such as Forbes. 'Equation of change' follows 12 professionals from Great Britain who take up an invitation offered by Virgin Airlines and owner Sir Richard Branson to join them help physically build a school in a remote village in Kenya. The documentary sights this initiative as one example of how a business can enable employees and customers to make a positive social change.

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