Armi Ratia is the woman behind the legendary design company Marimekko and a worldwide celebrity. A theatre company has taken on the task of trying to portray the life and work of this complex person. The play focuses in Armi’s life between the years 1949 and 1968, when she founds the fashion company, leads it to an international success. The sets mainly consist of the well-known patterns that we all have grown to love. Armi is a brave, risk-taking businesswoman and her passion for her company repeatedly takes its toll on her employees, finances and family. The company grows while Armi's personal life is shaken by suicide attempts and turbulence.