Mildred Manning, known as Middy, is an apprentice in Madame Lizette's fashionable shop. Her beauty is discovered by Madame's brother, George Martin, and she is made a model. One afternoon, she tries on a rejected bathing suit and by adding a touch here and there, makes it into a beautiful creation. Madame then sends her to the beach to carry out a clever advertising scheme. At the shore, Middy is pursued by a reporter and photographer, who have been commissioned by Madame to photograph the girl for calendar advertising. In her flight from the publicity men, Mildred takes refuge in a car owned by lawyer Philip Gordon, who gets into the vehicle and drives off with Middy. Middy, fearing exposure, asks him to drop her off at a fashionable residence. When Gordon later returns to the address to call on Middy, he is puzzled to be greeted by an aging spinster.