Gopi (Vishnu) runs a photo studio called Hollywood Studio in Sathyamangalam along with his assistant photographer Alagumani (Kaali). One day on an assignment he goes to a remote village called Mundasupatti. In this village people are afraid of getting photographed as they believe it will reduce their life expectancy and lead to imminent death. The reason is told early as a prelude in the film. Gopi falls in love with the village chief's daughter Kalaivani (Nandita), but is constantly troubled by her uncle Muniskanth (Ramdoss), who wants to be the next superstar. Does Gopi gets his lady love ?