Being in show business is tough, but being an actor in Denver is tougher, so when performer and full-time computer repairman, Arthur Martinez, hires two indie filmmakers to make a feature film with him as the lead, he realizes he`s in over his head. "You guys have ruined my life," Arthur says one moment immediately following with, "This is the best film I`ll ever be in." The filmmakers scrap the genre film Arthur had intended them to make - instead quickly designing an entirely new project based around his real-life persona, which becomes more and more elusive as the production steams ahead. Once Arthur realizes what the filmmakers are up to, his protective measure is to hide behind a mask, keeping the filmmakers questioning: are any of Arthur`s moments on camera truthful or is it all just a performance in the end?