A man with an obsession for cats is signed up by his wife for a reality show called "The 21 day challenge". He is challenged to live in a cabin in the woods in the middle of nowhere for three weeks, deprived of his cats and any form of "distraction" like television or internet. He is observed by several camera's in the cabin, 24 hours a day. The TV crew visits him daily and offers him "therapy" but the host of the show is not a very nice guy. The only thing he wants is exciting television and all he really cares about is glory and good ratings. A recipe for disaster.