The name of the literary character Bay Ganyo has come to symbolize the negative features of the newly created Bulgarian bourgeoisie after the liberation from Ottoman bondage. Bay Ganyo Balkanski is a political double-dealer. Together with Filyo Gochoglu - "a merchant with capital" and Tanas Dochoglu - "a wine merchant" the three put forward their candidatures for members of the National Assembly. They launch the "National Glory" newspaper. Bay Ganyo has a soft spot for women and the opposition takes advantage of this to discredit him. They send to the editorial office an accomplice disguised as a woman who begins to flirt with Ganyo. Having discovered the fraud, he chases 'her' away. With the help of the scoundrel Danko Hairsazina and the shady characters led by him, Balkanski, Gochoglu and Dochoglu manage to frighten away those voting for the other candidates... After this stormy political and social struggle, Bay Ganyo decides to journey through Europe. Shouldering his saddlebags ...