Sent by her employers on an errand to the home of the wealthy Mrs. Vincent, Irene O'Dare meets Don, a friend of Bob, Mrs. Vincent's son. Attracted to Irene, Don decides to invest some money in Bob's latest venture, the "Madame Lucy" dress shop, in order to give Irene a job there as a model. She is very successful and Bob also becomes attracted to her. Smith, the manager assigns Irene and other models to display gowns at Mrs.