MeyerRubensandhiswife,Esther,ownapressing-shopinNewYork'slowerEastSide.EstherwantstomoveonuptotheupperWestSide.Shehasarichsister,Reba,whopersuadesMeyertoinvestintheworthlessoilstocksoldbyherhusband.ThestockprovestobenotworthlessandMeyerandEstherbecomeover-nightmillionaires.ButRebathinksMeyer,whohasnotasteforhighsociety,isholdinghersisterbacksocially,soshedevisessomeschemesthatinvolvecatchingMeyerinacompromisingsituationwithotherwomen,sohersistercanfileforadivorce.