At WSEX, a local television broadcasting station in New Jersey, Kendall Saranski is the beautiful blond anchorwoman and the object of desire for all men working at the station including the libidos sportscaster Brian Kilgore and the station owner Mr. Buel. But Kendall is only interested in a kind-hearted stage hand named Neil whom is an old friend from her school days. Meanwhile, the conniving and ambitious brunette associate producer Amanda Cross, jealous of Kendall's rising fame, plots to further her career by having her tech boyfriend Gordon plot to bring Kendall and Brian's downfall using her seductive charms to go after Brian and have Gordon videotape it for future leverage against Brian. Other subplots include a mad bomber in the neighborhood blowing up various public places, a legendary grue sponsor named Frank Friendly holding onto his secret "three little words" as his motto, and a climatic fund-raiser telethon which brings all parties together for a final confrontation.