A revolution of good deeds positively changing the planet. In a groundbreaking experiment, researchers at the National Institutes of Health have discovered that humans are hard-wired to be unselfish. During functional MRI brain scans, scientists learned that altruism makes people feel good, lighting up a primitive part of the human brain that usually responds to food, receiving money, and even sex. Combine a heart-warming, funny and semi-autobiographical storyline about two reporters who uncover this altruistic revolution with actual interviews from leading scientists, artists and philosophers and you have the World`s First Truly "Feel Good" Movie, Serotonin Rising.