Film in three segments: Transplante de Mãe (Mother Transplant), Clepsusana and O Filho da Televisão (The Television`s Son). All three are about mass media, specially TV. Transplante de Mãe is a spoof representation of a very famous and outlandishly corny Brazilian song, Coração Materno, which tells about a man who kills his own mother and takes her heart out to give it to his lover as a gift. In Transplante de Mãe, not only does he perform the infamous act, but he finds inside his mother some products advertised on TV. In Clepsusana, the obsession about consumption turns into a pathology. The main character doesn`t buy, but steals the material objects she longs after. O Filho da Televisão depicts mass culture, seen from backstage. A publicist is about to launch a new advertising model, who in no time becomes his wife`s lover. Soon, a child is born, embodying the metaphor of the title: The Television`s Son.