Journalist Amy Pearce's dreams come true when she is able to transfer from her newspaper job in Toronto to London to work at its sister newspaper, the London Daily Post. The transfer was made possible by the newspapers' wealthy owner, Lord Oldenberg. Life in London does not initially turn out to be what Amy had envisioned. The Post's editor-in-chief, Max Hardman, places Amy in what is called the Fem-Post section of the newspaper - the women's issue section - under the direction of the limelight craving section editor, Jemima Whitfield Pennington Green. Jemima initially gives Amy no writing assignments, and when she eventually does, she takes the credit by inserting her own byline. And Amy hates her co-worker, Billy Marshall, the award-winning business reporter, who encourages her to go home if she doesn't like the work. Amy's personal life is only marginally better. Through her unemployed flatmates Poppy Young and Sami Rahim, Amy meets Edward Walpole, a seemingly dashing Brit.