Losing faith in their original idea for a movie to celebrate Finland's 50 years of independence, a film crew decides to hire a typical Finnish taxpayer to tell them what to shoot. The result becomes a comedic cavalcade of Finnish promotional clichés - Lapland, sauna, moose hunting, beautiful blond women etc. - as presented by a slick entourage following on the heels of William Nurmi, a Finnish-American hair tonic millionaire on a visit to his ancestors' homeland. Add some half-baked criminal hanky-panky, and towards the end even one of the main characters has to confess to the camera that he's lost track of this movie's plot about fifteen minutes ago.