Frustrated television producers, David and George, are on the verge of selling their first reality series, 24 to Score, to a major network. Unfortunately, the network executives have a few conditions: re-cast a whiter more attractive lead; film the pilot in 24 hours; and, most importantly, keep it real . . . or the deal is off! David and George assemble a rag tag crew and set to work filming the pilot for their show where Will Smith 'look-alike', Dana Smith, will teach lovable loser, Jimmy Higgins, to seduce and have sex with a woman in 24 hours. Racing against the clock, George and David quickly discover they are in over their heads as things don't go according to plan and time is running out.